GUEST AND MEMBER SPEAKERS
WINTER/SPRING 2023 SEASON
Scroll down to view information on upcoming Speakers
March 29, 2023
JEAN-FRANÇOIS SEGUIN : The Importance of the Message Behind an Image
JEAN-FRANÇOIS SEGUIN : The Importance of the Message Behind an Image
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Bio
Award-winning photographer Jean-François Seguin is a photographer, director, and visual brand consultant. His work has been recognized countless times by Communication Arts Magazine, Applied Arts Magazine, and Lürzer's Archive, as well as many other advertising and commercial art magazines. Jean-François likes challenges and pushing images within realistic boundaries. He is known to master the combination of natural and artificial light in any given environment. He grew up having his eyes glued to his comic books, his friends’ sports magazines, and his mother’s fashion magazines. In a competitive field where only the final image counts, Jean-François attributes his success to working with a solution-oriented team focussed on a well-planned strategy to get them there. Among his many clients are Acura Honda Canada, Coca-Cola Ltd., Four Seasons Hotels and Resorts, the Royal Canadian Air Force, Scotiabank Global Banking and Markets, and the Toronto Symphony Orchestra. In addition, Jean-François actively shares his experience with photography students across art schools in Canada through his "Zero to One" conference. Away from work, he spends most of his recreational time in the mountains, on the water, and in the snow with his family and friends. Website: https://jeanfrancoisseguin.com/ The Importance of the Message Behind an Image In this talk, I will give you a glimpse into the world of commercial photography–how my team and I produce the winning final image that blends with a brand’s guidelines, personality, colours, and the goals of the marketing campaign. Messages are important in photography. Contrary to the adage that an image is worth a thousand words, less is more. Every advertising campaign is aimed at a targeted group of people. If your reaction to a particular advertising campaign is that it’s bad, it's because it wasn’t aimed at you. Clearly, you are not part of the target market group. When you go to Germany, you speak German; when you go to Norway, you speak Norwegian. It's the same when it comes to visual art. The image part of an advertising campaign has a very specific role–a clear message to a very specific group of people. A lot of planning goes into each image to make sure the message is heard loud and clear in a matter of seconds. And images that are remembered are conceptually original, aesthetically impressive, and have a massive impact. Some brands rise to the top of their game because of great images and campaigns. Advertising images are simply art put to work. It's the real test of effective visual art, and the results will be measured. I call it visual art under pressure! Just like an athlete having to perform in the finals.          |
April 5, 2023
SPOTLIGHT ON MCC MEMBERS 2: Jean-Louis Côté and Allison Haggarty
SPOTLIGHT ON MCC MEMBERS 2: Jean-Louis Côté and Allison Haggarty
Introduced in 2021-2022 as An Evening with . . . to re-create the sense of community of in-person meetings, it’s now back as Spotlight on MCC Members.
Jean-Louis Côté
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Don’t miss this opportunity to watch and listen to an informal show-and-tell by talented members, in alpha order, Jean-Louis Côté and Allison Haggarty, of some of their favourite images with Q & A. They will give us a behind-the-curtain peek into their background, process, technique, and anything else that takes their fancy, and take all our questions in stride.
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Allison Haggarty
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